For quite some time, French Canadian rap has never really excelled over the border. Things have changed since 2010, the genre has taken off thanks to fearless and ambitious newcomers. Loud is one of them. His former trio Loud Lary Ajust mastered the delicate art of Frenglish through 5 records in which they showed that rap from Quebec does have potential and can also shine on the international scene. Once the group disbanded, Loud wasted no time to release an EP New Phone and shortly after his first solo LP Une année record which established his writing abilities and his unique and constantly evolving flow. A must see !